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Goal: Increase awareness around Lowe’s Garden Centre
Background: Lowe’s is a hardware store that opens a garden centre every spring. The garden centre included seeds to plant flowers. This piece was published the day garden centres opened across Canada.
Results: Saw an increase of CTR of 5.7% to the Lowe’s Garden centre website
Lowes: How to Plan the Perfect Garden
Garden Party Ready
Don’t worry if you don’t have a green thumb! Our Garden Centre Specialists will help you create the perfect garden for your backyard. Shop our Garden Centre for all your gardening needs, including supplies, flowers, soil, tools, and more. Shop online for soil, mulch, fertilizer, and more to plan your garden!
SHOP GARDEN CENTRE
Location, Location, Location!
Before you start shopping for flowers, it’s important to take stock of your backyard. You’ll want to take these three things into consideration:
Size Of Backyard: The size of your backyard will help you determine the size of your garden bed. You’ll also want to pay attention to sunny spots and areas that are level.
Size Of Flower Bed: This is dependent on how experienced you are as a gardener. If you’re a novice, we suggest a garden bed of 100 square feet to get started.
Garden Design: This is where you can have fun! Garden beds can be of different shapes and have multiple layers and heights to them. You can also think about any garden decor pieces you would like to add.
Flower Power
Perennials vs. Annuals
Perennials: Continue to grow season after season but remain dormant through the winter.
Annuals: Live for only one growing season, which means you’ll have to replant them every spring.
Full Sun vs. Shade
There are three things to look for when choosing your flowers:
Full Sun: These flowers prefer up to six hours of direct sunlight a day
Partial Sun: They thrive with a balance of direct sunlight and shade, and only need about three to six hours of sunshine a day
Shade: Shade flowers do well with less than three hours of sunlight per day
What to Plant
The types of flowers you want to plant are completely up to you. Here are some examples to get you started:
Begonia (shade, annuals)
Pansies (partial sun, annuals)
Geraniums (full sun, annuals)
Daffodil (full or partial sun, perennial)
Tulip (partial sun, perennial)
Iris (full sun, perennial)
Lily (partial sun, perennial)
Best Time of Year to Plant
This is dependent on what type of flowers you are planting. Perennials are best to plant after the final frost of spring, while annuals will thrive when planted in the summer.
It’s All About That Base (Soil)
Prepare Your Flower Bed
Start by removing your grass with a flat shovel or apply an herbicide. If you choose to dig, do it 4 or 5 inches around the perimeter. Then clear any debris and loosen the soil, working in the organic soil you’ve purchased.
Soil Bed
When deciding which soil to use as the base of your garden bed, look for anything that has been pre-mixed or blended for flowers or perennials. At this point, you can add granular fertilizer into the soil or you can opt to add liquid fertilizer at a later time.
Must-Have Items to Complete Your Garden Design
The benefits of mulch include temperature control, it keeps the ground moist, and it suppresses weed growth. Be sure to water your soil before adding mulch!
Stock up on garden tools before you start planting! Gardening is super easy with tools like hand trowels, spades, rakes, hoes, and more.
Finish off your look with landscape edging. Available in different materials - like stone, brick, and rubber - garden edging will give your garden bed a clean and polished look.
