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Challenge: Blog content was disconnected from seasonal product releases on Lowes.ca. Product managers needed a place to showcase how different products could come together in a customer's home.

Goal: Align content with seasonal product releases and create a seamless new product campaign across multiple marketing channels, including email, promotions, and category pages.

Results: Launched a summer patio guide and several holiday guides for the blog, which were also featured on related category and promotions pages. Created an email marketing strategy that showcased the omnichannel efforts, resulting in a 2.3% increase in average CTR for the Christmas email campaign.

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Challenge: Thrifty Foods, a B.C.–based grocery retailer, needed a strategic solution to distinguish its local suppliers from the multinational brands carried in-store while reinforcing its regional identity.

Goal: Create cross-channel awareness initiatives to spotlight local suppliers and their products available at Thrifty Foods.

Results: Through collaboration with local suppliers, we interviewed small business owners for feature content on our website and developed supporting social media assets to highlight their partnership with Thrifty Foods. Distribution of this content achieved a 3.2% social media engagement rate and drove a 64% YoY increase in website traffic.